Financial value and public relations

Abstract

From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of corporate communications activities. In this paper, we explore the idea that to create financial value in business there should be a synergistic interaction among all public relations activities, here exemplified through an embryonic process model.

Desdoblamiento de género como recurso pragmalingüístico en una «tradición discursiva profesional» de la prensa española de los siglos XVIII y XIX

“…Annual reports are "records published every year by publicly held corporations that detail their financial standing" (D. Malavasi, 2007: 172). They are aimed at shareholders, investors, employees, and analysts and describe the company's performance, future prospects and other relevant details in order to create strong and trust-based relations with them (R. R. Dolphin, 2004;N. Tosun, 2004;D.…”

The framing and reframing of corporate financial results

“…This may lead inventors to misallocate funds, resulting in sub-optimal results in the long term (Rezaee, 2007). Earnings releases are not only targeted at investors, but also at journalists with a view to influencing how they report about the company's performance (Henry, 2008;Tosun, 2004). The way in which the news media report on corporate financial performance has implications for corporate reputation, given that financial performance is one of the building blocks of corporate reputation (Fombrun & Shanley, 1990).…”

Strategic management in public relations on the example of key clients in the banking sector

“…Према теоретичарима, корпоративни односи са јавношћу управљају комуникацијом између компаније и њене јавности. Слаб или јак корпоративни имиџ може направити значајну разлику у односу на тржишну и финансијску вредност компаније (Tosun, 2004, стр. 202-208).…”