2018
DOI: 10.31234/osf.io/mdnuz
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Finding the "odd one out": Memory color effects and the logic of appearance

Abstract: Can what we know change what we see? A line of research stretching back nearly a century suggests that knowing an object’s canonical color can alter its visual appearance, such that objectively gray bananas appear to be tinged with yellow, and objectively orange hearts appear redder than they really are. Such “memory color” effects have constituted the strongest and most complete evidence that basic sensory processing can be penetrated by higher-level knowledge, and have contributed to theories of object perce… Show more

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Cited by 11 publications
(12 citation statements)
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“…Finally, insights into the role of expectations in shaping our perceptual beliefs will likely be gained by separating out the relative influences of decisional, primary perceptual, and memory-based processes on perceptual decisions [14,59,[66][67][68]. Importantly, the majority of psychophysical experiments reported in this article are unable to dissociate these processes, and when we discuss 'perception' we cannot know whether primary perceptual processes are influenced or subsequent memory-or response-based representations of that information.…”
Section: Future Directionsmentioning
confidence: 94%
“…Finally, insights into the role of expectations in shaping our perceptual beliefs will likely be gained by separating out the relative influences of decisional, primary perceptual, and memory-based processes on perceptual decisions [14,59,[66][67][68]. Importantly, the majority of psychophysical experiments reported in this article are unable to dissociate these processes, and when we discuss 'perception' we cannot know whether primary perceptual processes are influenced or subsequent memory-or response-based representations of that information.…”
Section: Future Directionsmentioning
confidence: 94%
“…This kind of often-used explanation is likely to have introduced a publication bias [ 6 , 79 , 80 , 81 , 82 ] into studies on the effect of familiarity on the perception of depth and distance, as well as into studies on the effect of familiarity on the perception of other modalities (e.g., size, color). The conclusion we draw from our study is that all prior studies purporting to support a familiarity effect should be reviewed carefully and then reconsidered [ 16 , 83 ].…”
Section: Discussionmentioning
confidence: 91%
“…In other words, subjects were given the same instructions as in Experiment 1, except they were asked to adjust the blurriness of an image to match not some previously remembered image, but instead a copy of that image that was still easily visible on the screen. The purpose of this modification was to rule out a more general response bias favoring vividness; if the results of Experiment 1 arose simply because subjects enjoy setting the slider to the vivid end, then that bias should apply in this case too (à la the El Greco fallacy; Firestone, 2013;Firestone & Scholl, 2014;Valenti & Firestone, 2019). However, if the vividness extension effect from Experiment 1 is explained by a genuine memory distortion, then any effects here in Experiment 2 should be smaller or non-existent.…”
Section: Methodsmentioning
confidence: 99%