“…Several conservation assessments and priority‐setting initiatives have suggested conservation and restoration priorities within the Atlantic Forest. Previous initiatives have varied greatly in terms of goals, taxonomic groups, data and methods used for identifying priorities (Paese et al., ). For instance, conservation and restoration priorities have been derived from present distributions and population estimates of various taxonomic groups (Crouzeilles et al., ; Galetti et al., ; Martins, Loyola, Messina, Avancini, & Martinelli, ; Murray‐Smith et al., ; Trindade‐Filho, Carvalho, Brito, & Loyola, ), centres of endemism (Silva, Sousa, & Castelletti, ), expert‐based workshops (MMA, ), potential effects of climate change (Ferro, Lemes, Melo, & Loyola, ; Lemes & Loyola, ; Loyola, Lemes, Brum, Provete, & Duarte, ) and detailed descriptions of remaining forests (Rappaport, Tambosi, & Metzger, ; Ribeiro et al., ; Tambosi, Martensen, Ribeiro, & Metzger, ).…”