Fine Water: A Hedonic Pricing Approach

Capehart, Kevin W.

doi:10.1017/jwe.2015.15

Cited by 12 publications

(13 citation statements)

References 15 publications

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“…Overall, however, the results of our blind water tasting support and extend the conclusions of Capehart's (2015) hedonic analysis of the price of bottled waters. Consumers seem to be largely indifferent between the water inside bottled waters, suggesting that taste cannot be a major reason why consumers purchase and pay more for some bottled waters than others or tap water.…”

Section: Discussionsupporting

confidence: 83%

Fine Water: A Blind Taste Test

Capehart

Berg

2018

J Wine Econ

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To test whether consumers can distinguish among different bottled waters and, if so, whether they prefer some to others, we recruited more than 100 subjects to participate in a blind taste test that consisted of four brands of bottled water featured in a restaurant's water menu and a guidebook to fine waters. The tasting involved three successive experiments. First, our subjects tried to distinguish bottled waters in a sensory discrimination test. They were only slightly better than random chance at doing so. Next, they rated bottled waters and tap water on a 14-point scale used at an international water competition. Some subjects preferred the inexpensive tap water to any of the bottled waters, and there was no association or a weak negative association between a bottled water's price and its rating. Finally, our subjects tried to distinguish tap from bottled water while matching the bottled waters to expert descriptions. They were no better than random chance at doing either of those things. Similar results have been found in previous taste tests of beer and wine. Overall, our results suggest consumers do not have strong preferences over different bottled waters to the extent they can even tell a difference. (JEL Classifications: D12, Q25)

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Section: Discussionsupporting

confidence: 83%

Fine Water: A Blind Taste Test

Capehart

Berg

2018

J Wine Econ

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“…Examples of hedonic price analysis in the wine industry are numerous and include Cardebat and Figuet (2004), Lecocq and Visser (2006), and Oczkowski and Doucouliagos (2014). Also, Capehart (2015) utilized hedonic price analysis to study the pricing of characteristics of bottled water. However, the relationship between price and quality has been questioned by several researchers (Goldstein et al, 2008;Ashton, 2014).…”

Section: Introductionmentioning

confidence: 99%

Sensory Analysis and Willingness to Pay for Craft Cider

Tozer

Galinato²,

Ross³

et al. 2015

J Wine Econ

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We conducted a blind tasting sensory evaluation experiment and a chemical analysis of four craft hard apple ciders from the Pacific Northwest of the USA. Using the sensory and demographic data collected during the experiment, we estimated the consumer willingness-to-pay (WTP), using a contingent valuation model. Overall liking, taste, and aroma, from the sensory evaluation, as well as age of the sampler and if the sampler was a cider drinker, contributed positively to the WTP. In contrast, if the subject was a beer drinker this reduced their WTP. From the chemical analysis we found that tannin level had a positive effect on WTP, but an increased level of sweetness, as part of a ratio of specific gravity to acid, decreased consumer WTP. (JEL Classifications: C91, D12, L66, Q13)

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“…In fact, studies have shown that ‘know how’ and ‘tradition’ are more important in consumers’ minds than ‘territory’ or ‘land’ in relation to the concept of terroir (Aurier et al, ) (Figure ). However, there are examples of items such as sources of water (springs, artesian aquifers, glaciers, and so on) that have terroir but are not associated with a given region or tradition (Capehart, ). Terroir also represents small‐scale production as opposed to the industrial production of food and beverage products (Aurier et al, ) (Figures and ).…”

Section: Concepts That Might Be Used To Improve the Human Connection mentioning

confidence: 99%

Connecting the public with soil to improve human health

Brevik

Steffan

Rodrigo‐Comino

et al. 2019

European J Soil Science

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Despite the definite links between soil and human health, it is likely that most people do not think about soil when considering human health. There is a disconnect between most people in our modern society and soil, and when people notice soil it is often in a negative context. People care for things that matter to them, and creating a more positive public image of soil could improve human health by leading to better treatment and understanding of the soil resource. There are a number of concepts that may be able to connect people to the soil, including terroir, soil health and soil security. While terroir originally established a connection between those who appreciate wine and the soils that produce those wines, the concept has been expanded to many additional products. It might be possible to provide a terroir link to human health benefits if they can be shown to be characteristic of a given soil environment. The concept of soil health has caught on with many farmers, policymakers, scientists and the general public, thus providing another possible approach to improve peoples’ connection with soil. Soil security is a recent concept that has been advanced as a way to take advantage of the connection that concepts such as energy, food and water security have made with policymakers. Therefore, we advocate a concerted effort to investigate terroir, soil health and soil security as concepts to improve overall human health. Soil health and soil security might have the most promise, and some social marketing campaigns that include soil health are ongoing. Highlights Soil is important to human health. A disconnect exists between the urban population and soil. Education about soil can rebuild these connections. Concepts such as terroir, soil health or soil security might help make connections.

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Fine Water: A Hedonic Pricing Approach

Cited by 12 publications

References 15 publications

Fine Water: A Blind Taste Test

Fine Water: A Blind Taste Test

Sensory Analysis and Willingness to Pay for Craft Cider

Connecting the public with soil to improve human health

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