PurposeFires have the potential to destroy, resulting in the loss of property and livelihoods, as well as injury, death and repeated trauma for those who are already vulnerable. However, fire as a hazard has been treated rigidly and un-critically, a model that has influenced how it is perceived by policy makers, first responders, engineers and academics and subsequently approaches to implementing and better understanding fire prevention, mitigation, response and recovery from the impacts of fire.Design/methodology/approachThis article deals with fire, arguing that its case can help imagine what liberation might mean within and for disaster studies. The study argues against dogmatic, outdated, technological and solution-focused perspectives that have constrained how fire and its effects are understood and discuss what disciplinary liberation could mean for the study of fire and its integration within DRR. The study’s approach is based on the DRR Assemblage Theory, which points to fire as an issue at a societal level.FindingsThe study explores the themes of fire and liberation through contributions and insights that have emerged through the authors' professional experience in research and practice. It offers an original and timely engagement with disaster studies through the lens of fire, an increasingly pertinent phenomenon for disaster scholars and practitioners alike.Originality/valueBy drawing on the example of fire as a socio-technical-environmental phenomenon, this paper contributes a novel perspective on the intellectual and practical possibilities that can emerge from disciplinary liberation.