From the time of privately hosted computer bulletin boards to the rise of social networking, USENET hosted a broad array of newsgroups that hobbyists enjoyed. At The Sandbox group for collectors of 1:6 scale GI Joe toys, members developed a set of conventions governing an online community without moderation, countered trolls, and established reputations for fairness among members using pseudonyms. In time, however, these conventions began to weaken as the hobby waned in popularity. Eventually, The Sandbox at USENET came to an end as a vital community, and a diaspora to Facebook and privately hosted, moderated forums followed. This chapter studies how the USENET community worked socially, how its language evolved, and its fate when what the author calls “the Old Internet” gave way to today’s array of social-networking and multimedia applications.