“…These benefits are especially visible when firms are trying to anticipate future regulations and trends, in order to prevent, rather than correct, negative environmental impacts, by following proactive environmental strategies (Aragon‐Correa & Sharma, ). Firms with superior environmental performance can reduce operating costs, have better use of resources and capabilities, and take advantage of market opportunities created by an increasing demand for environmental friendly goods and services, in addition to managing risk, including reputational risk, and in general, increasing the economic benefits derived from improved stakeholder relations (Cordeiro & Tewari, ). Corporate sustainability is also increasingly a consideration in the investment decisions of institutional investors (Alda, ) concerned about their reputation (Pucheta‐Martínez & López‐Zamora, ).…”