What do Malaysian Firms Seek in Vietnam?Based on research and qualitative personal interviews with Malaysian firms that have invested in Vietnam, the paper investigates the motives guiding their foreign direct investment (FDI). It argues that a sizeable portion of Malaysian firms are market seekers exploiting Vietnam's large, young, and growing domestic market, and natural resource seekers targeting the country's natural resource i.e. land lease, labour, and raw materials.The paper also argues that some of the firms are strategic asset seekers as they collaborate with politically well-connected Vietnamese firms to further their long term commercial interests, underscoring their experience in operating in a challenging business environment.Only a small percentage of Malaysian firms identify themselves as efficiency seekers, which highlights the low organizational and technical abilities of Malaysia's manufacturing sector.Nevertheless, such investment is suitable for Vietnam as it expedites Vietnam's development more effectively than the traditional 'North-South FDI'.