We analyse the photometric and spectroscopic properties of four galaxies in the epoch of reionisation (EoR) within the SMACS 0723 JWST Early Release Observations field. Given the known spectroscopic redshifts of these sources, we investigated the accuracy with which photometric redshifts can be derived using NIRCam photometry alone, finding that F115W imaging is essential to distinguish between 𝑧 ∼ 8 galaxies with high equivalent width (EW) [O III] 𝜆5007 emission and 𝑧 ∼ 10 Balmer break galaxies. We find that all four sources exhibit strong (> 0.6 mag) F356W−F444W colours, which sit at the extreme end of theoretical predictions from numerical simulations. We find that these galaxies deviate (by ≈ 0.5 dex) from the local correlation between [O III] 𝜆5007/H𝛽 and [Ne III] 𝜆3869/[O II], which is consistent with the predictions from simulations of high-redshift galaxies. We measure the [O III] 𝜆5007 rest-frame equivalent widths both directly from the spectroscopy, and indirectly as inferred from the strong F356W−F444W colours, finding large [O III] 𝜆5007 EWs of 400-1000 Å. The [O III] 𝜆5007 and H𝛽 EWs are consistent with those seen in extreme, intensely star-forming dwarf galaxies in the local Universe. Our structural analysis indicates that these galaxies are resolved, exhibiting irregular shapes with bright clumps and colour gradients. In line with the predictions from the FLARES hydrodynamic simulations, such intense star formation and extreme nebular conditions are likely the norm, rather than the exception, in the EoR. Finally, although star-forming galaxies and AGN often occupy similar regions within the [O III] 𝜆5007/H𝛽-[O II]/H𝛿 plane, we find that AGN exhibit distinct, red colours in the F150W−F200W, F200W−F277W plane.