Global changes in modern Ukraine are destroying the usual way of life, but also opening up new opportunities. Assessing this potential and calculating the ways of its realization in advance is an extremely important task. The purpose of this paper was to study the social and economic development of Ukraine. The study analysed such indicators as the volume of foreign investment, the composition of the general fund of the state budget, and the financing of the defence sector before and after a full-scale invasion. Also, by synthesizing individual news reports, a generalized picture of the current situation at the front was formed. The work identified such challenges as a forced decline in maritime exports by 55% in 2022 (in 2024, Ukraine increased trade through seaports to 75% of the pre-war level); energy shortages, which reached 38% at the time; a 40% drop in harvest volumes; forced migration of 6.5 million Ukrainians from the country, etc. However, for each of the challenges, ways to overcome them and methods to turn them into additional opportunities were developed. In particular, these include diversification of logistics routes, increasing the value of human capital, developing alternative energy sources and moving closer to sustainable development goals. A separate proposal was made to create a global educational hub in Ukraine, where Ukrainian military and medical professionals with practical experience in combat and tactical medicine could train foreign colleagues. In addition, in order to increase the motivation of internally displaced persons (IDPs) to return to their homeland, it is proposed to develop an appropriate communication strategy. The practical significance of the study lies in the development of specific proposals for the post-war reconstruction of Ukraine, which should be of interest to the leadership of the departments of the Ministry of Community Development, Territories, and Infrastructure of Ukraine
