“…A delay in help seeking can bring fatal consequences and is a major problem for both patients and health care providers (WHO, 2010). The rates of chronic diseases, such as cardiovascular diseases, are much higher in the older population who attend late at services because they accept symptoms and present only when a new emergency or health care problem occurs, if they attend at all (Goldberg et al, 1998; Howse, Ebrahim, & Gooberman-Hill, 2005; King, Sanguins, Mcgregor, & Leblanc, 2007; Tod, Read, Lacey, & Abbott, 2001). Additionally for minority groups, cultural and ethnic issues relating to place and health care systems also play an important part in delayed help seeking (Marmot, 2010; Scheppers, Dongen, Dekker, Geertzen, & Dekker, 2006).…”