Abstracto-Roral traits that increase self-fertilization are expected to spread unless countered by the effects of inbreeding depression, pollen discounting (reduced outcross pollen success by individuals with increased rates of self-fertilization), or both. Few studies have attempted to measure pollen discounting because to do so requires estimating the male outcrossing success of plants that differ in selling rate. In natural populations of tristylous Eichhornia paniculata, selling variants of the mid-styled morph are usually absent from populations containing all three style morphs but often predominate in nontrimorphic populations. We used experimental garden populations of genetically marked plants to investigate whether the effects of population morph structure on relative gamete transmission by unmodilied (M) and sellingvariants (M') of the mid-styled morph could explain their observed distribution. Transmission through ovules and self and outcross pollen by plants of the M and M' morphs were compared under trimorphic, dimorphic (S morph absent), and monomorphic (L and S morphs absent) population structures. Neither population structure nor floralmorphologyaffectedfemale reproductive success,but both had strong effects on the relative transmission of male gametes. The frequency of self-fertilization in the M' morph was consistently higher than that of the M morph under all morph structures, and the frequency of self-fertilization by both morphs increased as morph diversity of experimental populations declined. In trimorphic populations, total transmission by the M and M' morphs did not differ. The small, nonsignilicant increase in selling by the M' relative to the M morph was balanced by decreased outcross siring success,particularly on the S morphoIn populations lackingthe S morph, male gamete transmission by the M' morph was approximately 1.5 times greater than that by the M morph because of both increased selling and increased success through outcross pollen donation. Therefore, gamete transmission strongly favored the M' morph only in the absence of the S morph, a result consistent with the distribution of the M' morph in nature. This study indicates that floral traits that alter the selling rate can have large and context-dependent influences on outcross pollen donation.Key words.-Context-dependent transmission, Eichhornia paniculata, experimental populations, mating systems, pollen discounting, self-fertilization, tristyly.Received June 17, 1993. Accepted December 7, 1993 Evolutionary modifications in floral morphology can affect plant fitness by altering any of three distinct features of the mating process: female reproductive success (seed set), male reproductive success through self-fertilization, and male success through outcross pollen donation. Studies ofthe evolutionary ecology offloral form need to take into account each of these three components of reproductive success when evaluating the costs and benefits of floral variation in hermaphroditic plants