Tuning CO 2 hydrogenation selectivity to obtain targeted value-added chemicals and fuels has attracted increasing attention. However,af undamental understanding of the way to control the selectivity is still lacking, posing achallenge in catalyst design and development. Herein, we report our new discovery in ambient pressure CO 2 hydrogenation reaction where selectivity can be completely reversed by simply changing the crystal phases of TiO 2 support (anatase-or rutile-TiO 2) or changing metal loadings on anatase-TiO 2 .O perando spectroscopyand NAP-XPS studies reveal that the determining factor is adifferent electron transfer from metal to the support, most probably as ar esult of the different extents of hydrogen spillover,w hichc hanges the adsorption and activation of the intermediate of CO.Based on this new finding,wecan not only regulate CO 2 hydrogenation selectivity but also tune catalytic performance in other important reactions,t hus opening up ad oor for efficient catalyst development by rational design.