2022
DOI: 10.5585/podium.v11i1.18287
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Fitness industry business models: from the traditional franchising chain to the fitness boutique

Abstract: Objetivo do estudo: Os centros de fitness o ginásios representam hoje uma necessidade real dos seres humanos dentro das rotinas da vida cotidiana em todo o mundo. Através de uma análise exaustiva da literatura, pretendemos definir o conceito de boutique de fitness através da análise do estado atual das publicações científicas sobre configurações/esquemas de negócios y durante a linha do tempo da indústria de fitness pós-moderna. Metdologia: Três principais bases de dados foram utilizadas para obter os resultad… Show more

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“…The last thirty years, moreover, in terms of business models, have shown the most relevant and rapid change that has been detected since the beginning of the history of postmodern fitness; going from the first-generation franchises, through intermediate configurations, until reaching the latest innovative options offered by the sector (Addolorato et al, 2022). Total industry revenue, as cited by IHRSA (2017;2022), reached an estimated US $83.1 billion in 2016, as roughly 200,000 clubs served 162 million members all over the world.…”
Section: Industry's Confirmation Momentmentioning
confidence: 99%
“…The last thirty years, moreover, in terms of business models, have shown the most relevant and rapid change that has been detected since the beginning of the history of postmodern fitness; going from the first-generation franchises, through intermediate configurations, until reaching the latest innovative options offered by the sector (Addolorato et al, 2022). Total industry revenue, as cited by IHRSA (2017;2022), reached an estimated US $83.1 billion in 2016, as roughly 200,000 clubs served 162 million members all over the world.…”
Section: Industry's Confirmation Momentmentioning
confidence: 99%