Flamenco experience in Córdoba, Spain: estimating tourist profiles by multilayer perceptron's artificial neural networks

Abstract

PurposeThis research aims to demonstrate the possible link between the sociodemographic profile of visitors motivated by the visit to flamenco shows and the city of Córdoba (Spain), and the preferences and sensations regarding these experiences.Design/methodology/approachThe methodology used (multilayer perceptron) is based on the development of an artificial neural network.FindingsThe results show that the variables age and educational level are determining factors in the profile of the visitor. Also, as the level of income increases, so does the interest in flamenco, a fact that can be useful to determine the target audience for this type of shows.Originality/valueFlamenco is an art that originated in the Andalusian region that arouses the interest of the visitor due to its music, way of singing and dance. Flamenco is a popular art that excites and awakens the senses of those who attend this dance, song and guitar show. Its recognition as Intangible Heritage of Humanity by United Nations Educational, Scientific and Cultural Organization (UNESCO) since 2010, makes it a tourist product that motivates visitors to travel to the city of Córdoba (Spain), being also one of flamenco's places of origin. Córdoba has this art in its tourist offer so that the identity of the city has two aspects: patrimonial and immaterial, among the flamenco highlighted.

Sustainable Economic Development Education: The Use of Artificial Neural Networks for the Profile Estimation of Students from Developing Countries

“…These results have followed the trends observed in other studies [7,17,44]. Thus, the positive attitudes of students can determine their intentions and behaviours towards sustainable development [22][23][24][25][26][27][28][29][30][31][32][33].…”

“…According to Çimer and Aydin [33], the development of individuals' attitudes towards sustainability influences their intentions and sustainable behaviours. Therefore, individual sustainable attitudes affect the intention to participate in actions related to sustainable development [24][25][26][27][28][29][30][31][32][33][34]. A person with sustainable attitudes can help motivate one or more people to do so [35].…”

“…For this, an artificial neural network (ANN) is used that allows not only to quantify this degree of influence but also to obtain an estimation or "composite picture" of the student's profile according to the responses obtained on sustainable development. The application of ANNs in the estimation of sociodemographic profiles is recent and their presence is still scarce in the literature [26][27][28].…”

Flamenco Dance and Visitor Loyalty: The Case of Cordoba-Spain

“…It was proven that flamenco dance has a meaningful and affirmative association with the quality of the trip to the destination. Authors ratify this fact; although they are scarcer [60], this investigation influences the literature.…”

Gastrotourists' profiles through their motivations, opinions, and perceptions: An artificial neural networks approach

“…Finally, Moral‐Cuadra et al (2022) use an ANN to relate the changes in the sociodemographic profile of tourists produced based on their satisfaction, experiences and opinions of the destination from a gastronomic point of view, where there is a greater interest in the local gastronomy but far from the traditional as the age and purchasing power of the respondent increases. García‐García et al (2021) use a similar method for tourists attending flamenco shows. However, they were also asked about the gastronomy of the city, where the interest in it decreases according to the age and educational level of the visitor.…”