An open access repository of Middlesex University research http://eprints.mdx.ac.uk Paris, Cody Morris (2012) Surveying "difficult-to-sample" backpackers through Facebook? Employing a mixed-mode dual-frame procedure.Anatolia, 24 (1 Copyright and moral rights to this thesis/research project are retained by the author and/or other copyright owners. The work is supplied on the understanding that any use for commercial gain is strictly forbidden. A copy may be downloaded for personal, non-commercial, research or study without prior permission and without charge. Any use of the thesis/research project for private study or research must be properly acknowledged with reference to the work's full bibliographic details.This thesis/research project may not be reproduced in any format or medium, or extensive quotations taken from it, or its content changed in any way, without first obtaining permission in writing from the copyright holder(s).If you believe that any material held in the repository infringes copyright law, please contact the Repository Team at Middlesex University via the following email address:eprints@mdx.ac.ukThe item will be removed from the repository while any claim is being investigated.
Employing a Mixed-Mode Dual Frame ProcedureThe emergence of social media has created a new medium for administering surveys for tourism research. While social media has great potential for tourism researchers, several aspects need to be considered. In the case of backpackers, a traditionally 'difficult to sample' group, destination based surveys, email surveys, survey links posted in online forums, and social media sites like Facebook, have all been used to administer surveys. The purpose of this paper is to present the case for a mixed-mode dual frame sampling procedure as an optimum for targeting backpackers. The sampling procedure discussed in this paper included self administered surveys through backpacker specific groups on Facebook.com, and self-administered surveys at backpacker hostels in Cairns, Australia. This paper argues that for this particular group, the combining off-line and on-line sampling modes allows the research to minimize errors while maximizing the diversity. Additionally, this paper provides some insights and recommendations into administering surveys through Facebook for tourism researchers.