2015
DOI: 10.1186/2044-7248-4-15
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Flavours: the pleasure principle

Abstract: Flavour perception reflects the integration of distinct sensory signals, in particular odours and tastes, primarily through the action of associative learning. This gives rise to sensory interactions derived from the innate properties of tastes. It is argued that while the integration inherent in flavours may have adaptive meaning in terms of food identification, the primary purpose is to provide a hedonic value to the odour and the flavour. Hence, flavours may be seen primarily as units of pleasure that influ… Show more

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Cited by 9 publications
(5 citation statements)
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“…These results are in accordance with the fact that the animal character is considered a major cause of rejection of samples by wine professionals (Frost and Noble , Torri et al , Saenz‐Navajas et al ), thus increasing the intensity of this off‐odour would be detrimental for wine quality and thus preference. It is noteworthy that these thresholds were much higher than those found for the fruity and woody models, confirming how the negative hedonic tone of HA was much easier to identify in pleasant fruity or woody contexts than in unpleasant contexts as was already suggested by Prescott ().…”
Section: Resultssupporting
confidence: 78%
See 2 more Smart Citations
“…These results are in accordance with the fact that the animal character is considered a major cause of rejection of samples by wine professionals (Frost and Noble , Torri et al , Saenz‐Navajas et al ), thus increasing the intensity of this off‐odour would be detrimental for wine quality and thus preference. It is noteworthy that these thresholds were much higher than those found for the fruity and woody models, confirming how the negative hedonic tone of HA was much easier to identify in pleasant fruity or woody contexts than in unpleasant contexts as was already suggested by Prescott ().…”
Section: Resultssupporting
confidence: 78%
“…Most probably, at these concentration levels, participants integrated the signal of both spirit‐like and animal aromas in a unique unpleasant signal mostly identified as animal (Figure ). This was supported by Prescott (), who pointed out that the main aim of sensory integration is to confer hedonic valence (positive or negative) to flavour objects rather than identification.…”
Section: Resultsmentioning
confidence: 85%
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“…Flavor is the integration of taste odors and oral somatosensory quality. Flavor seems to be important attribute of food that influence our motivation to consume (Prescott, 2015). Same with color, aroma, hardness, and chewiness, substitution with 50% rice bran was not significantly different with the samples without rice bran, but 100% rice bran substitution significantly decreased the flavor score of meatball.…”
Section: Effect Of Substitution With Rice Bran In Meatballs To Acceptmentioning
confidence: 95%
“…The papers deal with the following topics: the comparative biology of taste [9]; fat as a basic taste [10]; umami taste in relation to gastronomy [11]; the mechanism of kokumi taste [12]; geography as a starting point for deliciousness [13], temporal design of taste and flavor [14]; the pleasure principle of flavors [15]; taste as a cultural activity [16]; taste preferences in primary school children [17]; taste and appetite [18]; umami taste in relation to health [19]; taste receptors in the gastrointestinal tract [20]; neuroenology and the taste of wine [21]; the brain mechanisms behind pleasure [22]; the importance of sound for taste [23]; as well the effect of kokumi substances on the flavor of particular food items [24,25].…”
mentioning
confidence: 99%