Fleeting Alliances and Frugal Collaboration in Piecework: A Video-Analysis of Food Delivery Work in India

Abstract

Food delivery platforms are designed to match on-demand workers with jobs and then manage, monitor, and assess their performance. These platforms provide workers with a digital representation of delivery work. Once a worker accepts a delivery job they need to deal with the complexities of an unsettled urban landscape with varied infrastructures, traffic, and regulations. In particular, the Global South presents a demanding context for this type of work, given less clearly mapped addresses alongside other socio-cultural intricacies. In order to understand how food delivery workers bridge gaps and mismatches between the demands of the app and the realities encountered in situ, for this paper we shadowed six delivery workers over the course of their working day delivering food in Pune, India. The six workers included a complete novice and more experienced riders. We used helmet mounted cameras to record the delivery work, and how our participants managed the extra demands of food delivery work during the COVID-19 pandemic. Our moment-by-moment analysis of the video data is informed by the methodological traditions of ethnomethodology and conversation analysis. While the food delivery platform imposes a detailed workflow expected to be performed alone by the worker, our detailed video analysis reveals the collaborative nature of delivery work. We highlight how workers draw upon their ability to participate in ‘fleeting alliances’ and produce ‘frugal collaboration’ with co-located others, such as other delivery workers or security guards. This allows them to resolve everyday troubles, often learning or imparting ‘the tricks of the trade’ in the process. While gig platforms have commonly been presented as disruptive technologies for coordinating, regulating, and assessing gig workers individually and independently, our findings highlight collaboration as a critically important aspect of food delivery work.