“…Most existing navigation services, however, do not provide multiple paths so that users can choose the path that best fits their needs. Instead, existing services provide the user with a path, referred to as the 'optimal path,' which is based on a proprietary, hidden algorithm (Park et al, 2002;Mohamed and Abdalla, 2004;Jeong et al, 2007). For example, existing navigation services provide only an 'optimal' path, even though the travel time difference between the 'optimal' path and the 'alternative' path is only one minute.…”