Flickr Photos Analysis for Beach Tourism Management in Bantul Regency, Indonesia: Popularity and Tourist Attractions

Abstract

Photos shared by social media users act as an approach in identifying tourist activity. Popular tourist attractions are judged based on the large number of photos or high photo density. In Bantul Regency, Indonesia, beaches have diverse attractions which tourists can enjoy and immortalize through photos. Analyzing the contents of photos on Flickr provides information on the type(s) of beaches or coastal attractions preferred by tourists. This study examined the availability of geotagged Flickr photos to assist in making relevant beach tourism management policies. It employed pattern analysis with the average nearest neighbor, density analysis with kernel density estimation, image content analysis with tourist attraction as the variable, and overlay analysis to formulate recommendations for beach tourism management based on the popularity level of the attractions. The results indicate that each of the local beaches offers different attractions with varying popularity levels and that natural beauty is the main feature attracting tourists to visit all beaches, except Baros. Based on the pattern analysis, the Flickr photos are clustered on several beaches of high popularity, such as Parangtritis, Baros, Depok, and Cemara Sewu. By using geotagged Flickr photo data and refers to the concept of tourism supply and demand, recommendations for developing the attractive features on these beaches have been compiled according to their respective themes and popularity levels to target specific tourist market segments and design integrated tour or travel packages.

Analysis of geotourism promotion strategies based on social media in Karanganyar Regency, Indonesia

“…The application was launched in 2010 in January, using the application Instagram. The features shown are a photo-taking feature, a photo editing feature, and various effects, and can add photos to other social networks [16,24].…”

“…However, despite boasting natural attractions In light of this context, recognizing the significance of effective tourism marketing is essential, as evidenced by numerous studies [12][13][14][15]. Leveraging geographic segmentation on social media platforms emerges as a promising strategy for disseminating information about Karanganyar's natural attractions and customizing promotional approaches to target specific audience demographics, as outlined by various researchers [16,17]. Furthermore, the global trend of promoting geotourism has gained momentum, as seen in numerous initiatives and investigations worldwide [18][19][20].…”

Analysis of the Utilization of TikTok as a Financial and Educational Learning Medium

“…This effectiveness pertains to its temporal and spatial attributes, in tandem with its efficacy in mitigating the spread of the Covid-19 virus. Notably, the seminal work by (Wicaksono et al, 2021) accentuates the augmented interest among users due to TikTok's visual appeal, further underscoring its influence in educational contexts. Through the platform, educators and learners transcend physical barriers, relying on intermediaries and internet infrastructure to sustain their educational pursuit.…”