2015
DOI: 10.1177/2329490615608847
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Flipping to Teach the Conceptual Foundations of Successful Workplace Writing

Abstract: Flipping originated in science, technology, engineering, and mathematics fields, where didactic transmission of conceptual knowledge has been the standard pedagogy. Flipping has resulted in additional focus on procedural knowledge within class meetings. This article argues that business and professional writing pedagogy, which already focuses largely on procedural knowledge within class meetings, would benefit from flipping because it could create an additional focus on conceptual knowledge outside of the clas… Show more

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Cited by 11 publications
(5 citation statements)
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“…The authors concur with the view that conceptual knowledge has to be bridged with procedural knowledge and that this knowledge is closely linked to students’ future experiences (Campbell, 2016). This article documents the deliberate attempt to innovatively redesign a professional communication course to simulate a workplace environment so that students could transfer and connect the course with their future professional world (Balzotti, & McCool, 2016) and analyze students’ and tutors’ perceptions of this approach.…”
Section: Discussionsupporting
confidence: 71%
“…The authors concur with the view that conceptual knowledge has to be bridged with procedural knowledge and that this knowledge is closely linked to students’ future experiences (Campbell, 2016). This article documents the deliberate attempt to innovatively redesign a professional communication course to simulate a workplace environment so that students could transfer and connect the course with their future professional world (Balzotti, & McCool, 2016) and analyze students’ and tutors’ perceptions of this approach.…”
Section: Discussionsupporting
confidence: 71%
“…Despite the suitability of this teaching method, few studies have investigated a flipped classroom strategy in writing development; most literature examines a more fact-based scientific context. Nevertheless, Campbell (2016) argues that a flipped classroom provides business-writing students with a better appreciation of concepts. However, Hall and Dufrene (2016) note that although videos can deliver more academic-writing information to students, class time must be dedicated to checking students' understanding, especially as some students do not complete pre-class activities.…”
Section: Flipping the Writing Classroommentioning
confidence: 99%
“…Finally, while flipping the classroom has been a focus within the cognate discipline of business communication (e.g. Lam & Hannah, 2015;Sherrow, Lang, & Corbett, 2015;Sydow Campbell, 2015), it has yet to be explored with specific reference to the teaching of English for Specific Business Purposes (ESBP).…”
Section: Introductionmentioning
confidence: 99%