The effectiveness of ritual is a major anthropological question. In this paper, I challenge some of the explanations anthropologists have provided to such a question and I attempt to formulate an original theorization of ritual as metaphor. The proposed hypothesis is grounded in two inspiring concepts: Ernesto De Martino's idea of “dehistorification” as the main technique of the ritual and Bruce Kapferer's “virtuality” as its proper dynamic dimension. Drawing on these theoretical foundations and a direct ethnographic experience and conceiving of ritual as a practice rather than as a symbol, I propose to regard it as a particular practice of metaphorization that is not representative of reality but effective on it.