“…According to the theory, flow experience leads to complete engagement in an activity, characterized by concentration and enjoyment (Ghani & Deshpande, 1994). Flow experience has been previously studied in the context of online games (Su et al, 2019;Sanjamsai & Phukao, 2018), social media platforms (Hung, Tsai & Chou, 2016) and instant messaging services (Lu, Zhou, & Wang, 2009), indicating that flow experience may be associated with attitude and thereby the intention to use particular system (Hung et al, 2016;Chen & Lin, 2018). Sanjamsai and Phukao (2018), discusses flow as an optimal state where the person is fully immersed in an activity.…”