Flow in Computer-Mediated Environments: Promises and Challenges

Abstract

This paper provides a critical review to analyze the promises and important challenges of studying flow, a psychological state, in the computer-mediated environments (CME). Despite the strong interest in IS, HCI, Marketing, Education, and other research disciplines over more than a decade, adapting the phenomenon of flow to computer users shows high inconsistencies and discrepancies in the literature. In addition, few studies attempt to provide a coherent picture of the area. Based on a careful examination of the literature, we identify both conceptual and methodological challenges faced when studying flow in CME. Although not all challenges are resolved, we point out directions and possible solutions for some challenges and call for more studies in this promising area. The paper further discusses implications for research in human computing behavior in general and in flow in particular. It cautions researchers to examine hidden assumptions of theories in other disciplines before applying them to address IT related issues and concerns.

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience

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“…The second variation measures the overall flow directly by providing a description of online flow and asking respondents to rate the online flow they experienced while using the internet or a specific web site (Novak, Hoffman, and Yung 2000). The literature is inconclusive about which measurement is more accurate or correct (Finneran and Zhang 2005). Therefore, we used the indirect variation in Study 1 and we used both variations in Study 2.…”

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The effects of source credibility and argument quality on employees' responses toward information system usage

“…Employees who experience more playfulness are more likely to sustain their participation with the information system (Davis & Wong, 2007). Finneran and Zhang (2005) argued that a computer-mediated environment conducive to flow would result in positive attitudes and outcomes for an individual. Davis et al (1992) found that playfulness is one of the key drivers of behavioral intention to use computers.…”