Primocane-fruiting blackberries produce fruit on current-season canes (primocanes) and second-season canes (floricanes), if desired. Primocane-fruiting blackberries are likely adapted to a diverse range of climates, particularly because cold hardiness is not an issue when plants are grown for a primocane crop only. The floricane crop of ‘Prime-Jan’® and ‘Prime-Jim’® is from 3 June to 6 July in Arkansas and 30 June to 22 Aug. in Oregon, thus overlapping with other fresh market blackberries. However, although the primocane crop overlaps with the semierect cultivar Chester Thornless, the fruiting season of the primocane-fruiting types is longer. Harvest on primocanes began 17 July and mid-August in Arkansas and Oregon, respectively. The primocanes of ‘Prime-Jan’ and ‘Prime-Jim’ tend to branch naturally, producing a couple of branches near the base. However, soft-tipping primocanes at 1 m early in the season increased branch and flower number, resulting in a threefold yield increase compared with untipped canes. Yield and berry size in Oregon has been from 1.8 to 5.2 t·ha−1, depending on primocane management treatment, and 5.2 to 7.4 g, respectively. However, yield would have been much higher if all fruit could have been harvested as would be possible under protected culture. Our research to date indicates that primocane-fruiting blackberry can be easily manipulated to adjust harvest time. Remowing primocanes to create a delayed flush of growth will delay harvest. Rowcovers or tunnels that increase temperature will advance primocane growth and harvest. Soft-tipping height and frequency can affect cane architecture and season. Management techniques along with new genotypes of primocane-fruiting blackberry will have a great impact on blackberry production worldwide.