The paper focuses on the sub-class of issues which can affect/dominate the performance of hydraulic fracturing in (gas or oil) reservoirs with higher-permeability, of order 1 mD (1Om D) or more in gas (oil) reservoirs. These issues are placed in the broader context of five major aspects which have been newly extracted from data-analysis over the past five years and which have greatly polarized/reversed industry thinking on hydraulic fracturing: heretofore, primary implications have been for lower-permeability reservoirs, where convection and tortuosity constraints impose a narrow (or nonexistent) window for successful design of fracture treatments, especially in light of properly-interpreted higher net fracturing pressures (than conventional industry models) induced by nonlinear rock response to (mul~iple) fractures. A much wider design window has made successful stimulation of higherpermeability reservoirs relatively easy and economically more rewarding, a result surprising to some. Perhaps more surprising are conclusions that appropriate proppant concentration may vary somewhat inversely with reservoir permeability and that fractures may preferentially grow (vs. initiate) in lowerpermeability strata/sections, the main theme of this paper. Fluid rheology also plays a much more important role in (leakoff behavior during) fracturing of high-permeability reservoirs vs. a lower-permeability role limited to near-wellbore (tortuosity) response. Some issues are illustrated with simulations performed by a unique computerized system, which allows credible matching of (treatments and production) data over a wide range of reservoir, fluid and job parametersthereby allowing establishment of conclusions with casehistories, supported by some careful laboratory experiments. With the aid of this computerized capability, dramatic results have been achieved in reducing job costs and improving production, especially for low-to medium-permeability reservoirs, but many of the implications can be carried over to high-permeability reservoirs.