Fluidity and the customer experience in digital platform ecosystems

2023

Glob Bus Org Exc

Self Cite

The Covid‐19 pandemic transformed the global entrepreneurship arena. The healthcare sector also transitioned from the traditional in‐person patient‐physician interaction to the virtual telemedicine healthcare delivery system with global outreach. The entrepreneur alliances in the healthcare sector almost doubled during the pandemic with maximum tie‐ups with international healthcare institutions. The study takes a bibliometric perspective by analyzing articles on global entrepreneurship in healthcare. It provides the most influential authors and institutions, the thematic structure through cluster analysis, co‐word network analysis, and co‐citation analysis related to the literature on global entrepreneurship in the healthcare domain. The findings emphasized the importance of local alliances compared to global alliances in healthcare service delivery, especially during a pandemic. Technology was found to be a great enabler for global entrepreneurship. The study also highlights the emerging research themes for scholars working on global entrepreneurship in the healthcare sector.

Section: Implication and Future Research Avenuesmentioning

confidence: 99%

Global entrepreneurship in healthcare: A systematic literature review and bibliometric analysis

Mishra

2023

Glob Bus Org Exc

Self Cite

“…The traditional media required large budgets and took time to get branding outcomes regarding the success or failure of the campaign. The extant literature shows that internal and external employees have shifted from traditional platforms to new-age platforms like metaverse and other advanced gaming platforms (Baratelli & Colleoni, 2022; Ramasundaram et al, 2023). Employer branding must shift seamlessly to these platforms and provide customised employer branding content.…”

Section: Discussionmentioning

confidence: 99%

Future of Employer Branding in the Era of Bard, ChatGPT, Metaverse and Artificial Intelligence

2023

NHRD Network Journal

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There is a war for talent among organisations. Today current and prospective talented employees have multiple forms of employment opportunities. In such a scenario, employer branding becomes critical for acquiring skilled talent for the growth of any organisation, including for startup firms. The new age platforms like Bard, ChatGPT, metaverse and artificial intelligence provide opportunities for practising employer branding in novel and immersive ways. The study proposes a framework for organisations to help them align with the futuristic employer branding activities using these latest tools and platforms. The study also provides research agenda for scholars working in the ‘future of employer branding’ domain.

“…Users in the travel and tourism industry would be more interested in travel-specific generative AI platforms like QuadGPT, which provide them with specific services tailored to the travel and tourism sector, rather than a platform catering to all services. There is a growing preference among customers for platforms that offer specialized services instead of general ones (Dwivedi et al , 2023b; Ramasundaram et al , 2023). Therefore, OpenAI may consider developing sector-specific variants of ChatGPT in the near future to counter the popularity of specialized generative AI platforms.…”

Section: Challengesmentioning

confidence: 99%

Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda

Dwivedi

Currie

et al. 2023

IJCHM

Self Cite

147

Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This growth has been accompanied by the use of technologies in customer interface and backend activities, including the adoption of self-serving technologies. This study aims to analyze the existing practices and challenges and establish a research agenda for the implementation of generative artificial intelligence (AI) (such as ChatGPT) and similar tools in the hospitality and tourism industry. Design/methodology/approach This study analyzes the existing literature and practices. This study draws upon these practices to outline a novel research agenda for scholars and practitioners working in this domain. Findings The integration of generative AI technologies, such as ChatGPT, will have a transformational impact on the hospitality and tourism industry. This study highlights the potential challenges of implementing such technologies from the perspectives of companies, customers and regulators. Research limitations/implications This study serves as a reference material for those who are planning to use generative AI tools like ChatGPT in their hospitality and tourism businesses. This study also highlights potential pitfalls that ChatGPT-enabled systems may encounter during service delivery processes. Originality/value This study is a pioneering work that assesses the applications of ChatGPT in the hospitality and tourism industry. This study highlights the potential and challenges in implementing ChatGPT within the hospitality and tourism industry.