The modulation of expression levels of fluorescent fusion proteins (
FFP
s) is central for recombinant
DNA
technologies in modern biology as overexpression of proteins contributes to artifacts in biological experiments. In addition, some microscopy techniques such as fluorescence correlation spectroscopy (
FCS
) and single‐molecule‐based techniques are very sensitive to high expression levels of
FFP
s. To reduce the levels of recombinant protein expression in comparison with the commonly used, very strong
CMV
promoter, the herpes simplex virus thymidine kinase (
TK
) gene promoter, and mutants thereof were analyzed. Deletion mutants of the
TK
promoter were constructed and introduced into the Gateway
®
system for ectopic expression of enhanced green fluorescent protein (
eGFP
), monomeric cherry (
mC
herry), and
FFP
s containing these
FP
s. Two promoter constructs,
TK
2
ST
and
TKTSC
, were established, which have optimal low expression levels suitable for
FCS
studies in U2
OS
, HeLa
CCL
2,
NIH
3T3, and
BALB
/c cells. Interestingly, when tested in these four cell lines, promoter constructs having a deletion within
TK
gene 5′‐
UTR
showed significantly higher protein expression levels than the equivalent constructs lacking this deletion. This suggests that a negative regulatory element is localized within the
TK
gene 5′‐UTR.