From a strategic point of view, improving the solubility of a compound should be straightforward because it can be accomplished by simply reducing hydrophobicity or crystalline stability. However, the structural elements and physical properties which control solubility also influence potency, pharmacokinetics and toxicity. Furthermore, there are practical aspects such as the quantity and quality of solubility-related data, which hamper the development of structure-solubility relationships. Given that poor aqueous solubility remains a primary issue in drug discovery, there is a continuous need for novel methods to overcome it.