1998
DOI: 10.3758/bf03201203
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Focus as a contextual priming mechanism in reading

Abstract: In two experiments, we found that readers are sensitive to manipulations of syntactically marked focus and that focus is an effective message level contextual priming mechanism. Changes in focus resulted in changes in sentence context effects on subsequent target word processing. This was demonstrated in latency to name the target word (Experiment 1) and in initial looking time on the target in silent reading (Experiment 2). Experiment 2 also revealed direct effects on the focused items, as readers made fewer … Show more

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Cited by 131 publications
(97 citation statements)
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“…If anything, the results show that focus speeded up, rather than slowed down, processing in the first display, a result that is consistent with that of Morris and Folk (1998), although we observed this speedup only in the regions before our critical word, which could be explained in terms of repetition. The effect of focus on reading in the second display is consistent with the claim that focus leads to a more detailed semantic representation, since the processing system clearly reacts to the word change more strongly in focus than in nonfocus conditions.…”
Section: Discussionsupporting
confidence: 84%
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“…If anything, the results show that focus speeded up, rather than slowed down, processing in the first display, a result that is consistent with that of Morris and Folk (1998), although we observed this speedup only in the regions before our critical word, which could be explained in terms of repetition. The effect of focus on reading in the second display is consistent with the claim that focus leads to a more detailed semantic representation, since the processing system clearly reacts to the word change more strongly in focus than in nonfocus conditions.…”
Section: Discussionsupporting
confidence: 84%
“…Such a "masking" effect would thus have to have been localized on the critical word in order to explain our results. Furthermore, the idea that focus leads to more effortful encoding is not consistent with the results of Morris and Folk (1998), who found a speedup for focused phrases despite a lack of lexical repetition.…”
Section: Discussionmentioning
confidence: 56%
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