Assessment of academic programs and curricula continues to receive expanding emphasis in higher education. For many programs, especially those with modest or low enrollments, it is often difficult to acquire meaningful, systematic assessment data. In this paper we describe an effective, inexpensive assessment procedure that involves direct contact with students through focus groups and exit interviews. Although structures of assessment plans and support services are quite diverse in different institutions, our approach can easily be modified to fit the needs of any academic setting.The procedures described here were applied within the chemistry department at the University of Scranton. The university is a private institution with total enrollment of about 5000, primarily undergraduate students. Its Carnegie classification is Comprehensive MAI. The chemistry department offers five undergraduate tracks: chemistry, biochemistry, chemistry-computers, chemistry-business, and medical technology. The first three programs conform to the guidelines of the ACS Committee on Professional Training (ACS-CPT) and the program in chemistry is certified by ACS-CPT. Students in the biochemistry and chemistry-computers program can receive ACS certification in chemistry by taking a few extra courses. All three programs incorporate research and a thesis defense requirement. For the past three years, the programs have graduated an average of 23 students each year.Like many chemistry departments, this one has a substantial service responsibility to other departments. In fall 1996, 314 students took the freshman and sophomore chemistry courses; 86% of these students were from majors outside the department.The chemistry department also offers three master's degree programs: chemistry, biochemistry, and clinical chemistry. However, the procedures described in this article were applied only to undergraduates; hence no further information is given about these graduate programs.