“…EC usage has a significant impact on business performance Merono-Cerdan and Soto-Acosta, 2005;Ramamurthy and Premkumar, 1995;Shin, 2004;Yao et al, 2002;Wade et al, 2004;Zhu and Kraemer, 2005). EC adoption and use can also lead to cost reductions Bergeron, 1996, 1997;Fruhling and Digman, 2000;Kauffman and Walden, 2001;Elia et al, 2007;Seppanen and Suomala, 2003). Furthermore, EC use can improve the quality of customer services (Margherio et al, 1998;Elia et al, 2007) and products.…”