Focused Group Interviews as an Innovative Quanti- Qualitative Methodology (QQM ): Integrating Quantitative Elements into a Qualitative Methodology

Abstract

There is a sharp divide between quantitative and qualitative methodologies in the social sciences. We investigate an innovative way to bridge this gap that incorporates quantitative techniques into a qualitative method, the “quanti-qualitative method” (QQM). Specifically, our research utilized small survey questionnaires and experiment-like activities as part of the question rout e in a series of five focused group interviews on nutrition education. We show how these quantitative-type activities fit naturally with our question route and contributed to testing the hypotheses within the context of the five important characteristics of focused group interviews. The innovative use of QQM in focused group interviews makes data analysis easier and more transparent and permits collection of richer, more multifaceted data in a cost-effective fashion.

A Comparative Study of Reporting Verbs Used in the Introduction Chapters of Bachelor’s Theses and Master’s Theses by Chinese English-Majored Students

“…To achieve the goals of this study, a quantiqualitative methodology (QQM) was employed, which integrated quantitative techniques into a qualitative method. It is believed that the use of QQM makes the research results more empirically transparent and permits the collection of richer and more multifaceted data (Grim et al, 2006). Specifically, the numbers of types and tokens of RVs and their percentages were calculated for the numerical analysis.…”

Research Methods for the Study of Refugee Resettlement

“…FGD also plays a role in between quantitative and qualitative methods to link and bridge them to investigate an innovative way to attain a holistic perception of the variables. 44 Key Informants Interview (KII) is another form of qualitative technique 45 that is crucial for several reasons; however, it depends on the research problem and the questions researchers wish to answer. It always follows the instruction to get a response from the professionals, who can provide a clear vision and focus on the specific problem to get a transparent overview of the existing issues and guidelines to overcome.…”

The Reality of Settler Colonialism: A Quali-Quantitative Analysis of Alberta Education

“…This research utilized a quanti-qualitative method: quantitative practices were combined into a qualitative method in order to have measurable results (Grim, Harmon, & Gromis, 2006). I designed the research to comprise of an anonymous, mixed-methods survey and semi-structured interviews which invited responses from Alberta Teachers' Association members on their opinions of Aboriginal content within BEd programs, K-12 curricula, and educational policies.…”