“…The multiple media through which a story may unfold include games, televisions, books and cinemas, among others [1]. According to Jenkins, the emergence of the concept of transmedia is underlined by five logics: the logic of entertainment, which, according to him, is evidenced by the presence of television schedules and reality shows in the American television; the logic of experts, which is embodied in the collective intelligence that is shared by fans in order to establish, create, produce and discuss issues; the logic of immersion, which motivates the participation of audiences; the logic of identification, which allows fans to create their identities, based on what they see or watch [2].…”