Today there is a large divide between the vast majority of management research that is conducted and the opportunities for doing work that is useful for both research and practice. Action research offers a great opportunity to bridge the divide, with benefits for all involved. For academic researchers, action research can increase access to important research sites that otherwise would remain off‐limits, while simultaneously increasing the relevance and scope of the research issues addressed. For researchers and practitioners who work in organizations, and for external consultants, action research offers a way to scientifically evaluate important organizational issues using scientific methods. These methods provide a type of external validity and support for actions that otherwise could be dismissed as representing a biased internal agenda. Moreover, internal researchers who engage in action research enable the sharing of insights that can benefit practitioners in other organizations as well as the research community. © 2014 Wiley Periodicals, Inc.