Food and Beverage Consumption Habits through the Perception of Health Belief Model (Grab Food or Go Food) in Surabaya and Pasuruan

Abstract

Background: The metaverse as a digital environment for Industrial Revolution 4.0 is one major form of use of the internet. There are 202.6 million internet users in Indonesia in 2021, or 73.7% of the total population. A total of 138.1 million Indonesians aged 18–64 years have used the internet to make purchases through e-commerce and 74.4% make food purchases through online food delivery applications. Most of the foods sold in online applications are foods that are high in carbohydrate and fat, but with fewer vegetables and fruits. So, it can be concluded that the food sold is energy dense, nutrition poor. Because of that, people run the risk of degenerative diseases such as hypertension, diabetes mellitus, stroke, and others. By using the health belief model approach, this study aims to analyze the association between the habits of consuming food and beverages purchased online through the Grab Food or Go Food applications with the nutritional status of the people in Surabaya and Pasuruan, East Java, Indonesia. Methods: This research is quantitative research using a cross-sectional approach. Data collection was carried out offline using paper questionnaires and analysis with SPSS. Result: There was significant association between the characteristics of the respondents (age, marriage status, profession, education level, income, and allowance) and health beliefs. However, there was no association between health beliefs and the frequency of online orders. Finally, no significant association was found between perceived susceptibility, perceived severity, perceived benefit, perceived barrier, cues to action, self-efficacy and nutritional status. Thus, it is still important for the government to increase socialization and education in the importance of balanced nutrition and nutritional status so that people can protect themselves and prevent the onset of degenerative diseases.

Health susceptibility perceptions among Iranian, Afghan and Tajik minorities in three Nordic countries

“…Another critical finding was the impact of lifestyle factors like unhealthy eating, smoking and alcohol consumption on perceived health risks, aligning with previous studies (Mahmudiono et al , 2022; Pribadi and Devy, 2020). Furthermore, the study identified living, working and environmental conditions as significant contributors to health susceptibility beliefs.…”

A Review of Current Metaverse Applications as a Tool for Reshaping Human Behaviour in Health Communication

“…Finally, there was no statistically significant correlation between nutritional status and any of the reported dimensions of vulnerability, perceived benefit, perceived severity, perceived barrier, self-efficacy or signals to action. Consequently, the government should continue to emphasise the significance of education as well as socialisation about the relevance of a balanced diet as well as nutritional status in protecting citizens and preventing the emergence of degenerative illnesses [12].…”

“…Due to this, individuals are more likely to develop chronic illnesses, which include diabetes, high blood pressure, as well as cardiovascular disease. The purpose of this research is to use the health belief model to examine how individuals in Surabaya and Pasuruan, East Java, Indonesia, feel about the connection between their online food and drink ordering behaviours and their overall nutritional health [12].…”

Metaverse Technology Research in Tourism and Hospitality Marketing in Indonesian Context: A Systematic Review

“…Most of the smartphone users in Indonesia use internet which accounts for 202.6 million people corresponding to 73.7% of the 267 million total population (BPS, 2020). Among them 138.1 million people aged from 18-64years use internet for e-commence business while 74.4% use internet to make online purchases mostly food and beverages through online food delivery application (Mahmudiono et al, 2021a). This information plays a very great role for Indonesia to excel in digital economy estimated to get around US$146 billion by 2025 (Asia, 2022;Nuraryani, 2022).…”