Food and Beverage Marketing to Children on YouTube: An Advertisement Content Analysis and Nutritional Comparison

Hinterberger, C.; Weiss, Emily; Whelan, Megan; Sen, Arup Kumar

doi:10.1016/j.jand.2020.06.151

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The design and message of advertisements published in various media must be the same so people understand. The most essential thing in this activity is that the message conveyed can be well understood by the broader community about the event that will be held (Hinterberger et al, 2020). Digital advertising uses technological developments and the digital world to promote or advertise, but it has a very influential effect (Yfantidou et al, 2017).…”

Section: A Digital Advertisingmentioning

confidence: 99%

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Subaldan,

Ishak

2023

Sylection.

View full text Add to dashboard Cite

Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through digital media channels such as Instagram, Facebook, TikTok and Twitter with the account name @bantuleventsid. This research aims to find out how Bantul events implements Digital Integrated Marketing Communication (DIMC) to communicate cultural events in Bantul Regency through digital media consisting of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This research uses a qualitative approach focusing on Digital Integrated Marketing Communication (DIMC) activities commonly carried out consisting of advertising, personal selling, sales promotion, public relations and digital-based direct marketing to promote cultural events. The main conclusion from this research is that the application of digital integrated marketing communication in communicating cultural events can be done well and is cost efficient. The digital integrated marketing communication (DIMC) concept is one manifestation of the transformation of the integrated marketing communication (IMC) concept, the implementation of which is adapted to technological developments and the characteristics of the current digital industry.

show abstract

Section: A Digital Advertisingmentioning

confidence: 99%

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Subaldan,

Ishak

2023

Sylection.

View full text Add to dashboard Cite

show abstract

“…Increasing competition in the marketing of products (traditional foods) (Hinterberger et al, 2020), the emergence of self-service systems in modern shops, and demands for services to consumers that increase in line with the level of consumer prosperity and the changing orientation of the marketing system, from the "Seller's market" system (buyers looking for goods) become a system "Buyers market" (interests looking for buyers) requires strategic tips (Petrescu-Mag et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Marketing strategy in "Bakpiapia Djogja" food product packaging design

Prathisara¹,

Masduki²

2023

J. Commun.

View full text Add to dashboard Cite

Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase consumer awareness towards bakpia products from Bakpiapia Djogja. This makes Bakpiapia Djogja have creative and different image compared with other competitors. From the marketing aspect of Bakpiapia Djogja packaging design, try to be an integral part and place it precisely at the beginning of the marketing concept. Packaging Bakpiapia Djogja has been aimed at specific markets, namely young people and tourists. Bakpiapia Djogja emphasizes the visual aspect of packaging to give more value to consumer consideration.

show abstract

Food and Beverage Marketing to Children on YouTube: An Advertisement Content Analysis and Nutritional Comparison

Cited by 2 publications

References 0 publications

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Marketing strategy in "Bakpiapia Djogja" food product packaging design

Contact Info

Product

Resources

About