2023
DOI: 10.1108/bfj-02-2023-0113
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Food choices and perceptions of consumers with body image dissatisfaction about the “healthy foods” section of a supermarket

Kharla Janinny Medeiros,
Giana Zarbato Longo,
Giovanna M.R. Fiates

Abstract: PurposeSocial expectations of body image can generate negative body feelings, exacerbate compensatory behaviors and discourage healthy food choices. This study examined the food choices and perceptions of adult consumers dissatisfied with their body image about food products available in the “healthy foods” section of a Brazilian supermarket.Design/methodology/approachExploratory, descriptive and qualitative study. Body image dissatisfaction was assessed with the self-reported silhouette scale validated for th… Show more

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