“…Although food cravings are commonplace and every-day experiences (Hill & Heaton-Brown, 1994;Lafay et al, 2001), research has emphasized their potentially maladaptive nature. In particular, food cravings have been associated with binge eating (McManus & Waller, 1995), obesity (Wurtman & Wurtman, 1995), eating disorders (Gendall, Sullivan, Joyce, & Bulik, 1997), guilt (Macdiarmid & Hetherington, 1995), and depression (Gendall, Joyce, Sullivan, & Bulik, 1998). Food cravings also play a causal role in early dropout from weight-loss programs (Sitton, 1991) and have been shown to impair cognitive task performance (Green, 2001).…”