Food labelling, food retail availability and food pricing – moving from research to action?

Waterlander, Wilma; Zenk, Shannon N.

doi:10.1017/s1368980014002638

Cited by 5 publications

(5 citation statements)

References 57 publications

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“…There is a general lack of data on "how and why" parents make food choices for their children in a fast food restaurant environment, especially in terms of younger children (age o6) (McGuffin et al, 2015). There are even fewer studies that specifically examine pricing effects as a way of encouraging the selection of healthier fast food choices (Waterlander and Zenk, 2015).…”

Section: Introductionmentioning

confidence: 99%

Healthier food choices for children through menu pricing

Kellershohn

Walley

Vriesekoop

2017

BFJ

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Purpose The purpose of this paper is to investigate the use of pricing (incentive and deterrent) to shift the purchase decision intent of parents when they order food for their child in a fast food restaurant. Design/methodology/approach A financial incentive and a deterrent pricing tactic was tested using an online quantitative approach with a sample of 400 Canadian parents, representative of the Canadian population based on geography, household income and education level. Findings The financial incentive tactic demonstrated that a strong and clearly articulated monetary discount can shift the stated purchase intent of parents into an increased number choosing a healthier side dish for a child’s fast food meal. A deterrent pricing approach was shown to also shift stated purchase intent, and had a higher consumer impact on a per dollar basis. Younger parents (<35 years old) were more likely to select healthier side dishes for their child; however, parents of all ages could potentially be influenced through motivational pricing approaches. Research limitations/implications This was an exploratory study using online surveys and stated purchase intent among Canadian respondents. Examining “stated” purchase intent only through the use of a questionnaire, and without a consequence of the choice, may not reflect a consumer’s real purchase behaviour. A future study should be conducted on pricing approaches in a restaurant setting, where the parents then have the consequences of interacting with the child and the response of the child to the food decision made on their behalf. Practical implications The use of pricing to shift parental food purchase decisions into ordering healthier food items for their children is a promising option, which with further exploration may lead to easily implementable restaurant-level recommendations that achieve the desired results of children eating healthier. Social implications As the frequency of fast food consumption continues to rise, encouraging healthier fast food choices for children could help to combat the troubling rise of obesity in young children. Originality/value While most historical research has focussed on teen or adult consumers, this paper offers insights to academics, marketers and restaurant industry influencers into the previously unexplored area of using pricing to encourage parents to make healthier food choices for children in a fast food restaurant environment.

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Section: Introductionmentioning

confidence: 99%

Healthier food choices for children through menu pricing

Kellershohn

Walley

Vriesekoop

2017

BFJ

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“…Also in the opinion of Thomas and Mills [34] eating out establishments that No 1 provide nutritional information have the consumers' confidence and offer, in the clients opinion, better quality meals. Moreover, Din et al [9] suggest that consumers will more often choose eating out establishments where nutritional information is given, and as a result may force the establishment to offer meals with a healthier, and higher nutritional value [37,39].…”

Section: Resultsmentioning

confidence: 99%

The influence of nutritional information upon customer attitude and behaviour in eating out establishments

Stangierska

Kowalczuk

Świątkowska

et al. 2019

Rocz Panstw Zakl Hig

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Background. Providing nutritional information in catering establishments in Poland, it is not mandatory, at the same time this type of information may affect the attitudes and behavior of consumers. Objective. The purpose of this research was to define the influence of nutritional information upon customer attitude and behaviour in eating out establishments. Material and methods. An online consumer survey was conducted in 2016. The quantitative research was undertaken in the form of a questionnaire among a group of 403 people selected in terms of age (18-35 years old), residence (big cities) and frequency of eating out or away from the home. Results. The results of this research show that the respondents’ perception of information was positive and influenced both their perception of the eating out establishment, as well as their purchasing decisions. Only gender was statistically important for the differentiation of the consumers’ behaviour within the scope analyzed. Conclusions. The results obtained lead to the conclusion that providing nutritional information may increase the competitiveness of eating out establishments. It may also lead to a more rational marketplace, where choices in terms of health may impact social health, taking into consideration the growing popularity of eating out or away from home.

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“…Policy makers must be more ambitious and maybe more disruptive in relation to food taxes, e.g., by implementing more comprehensive tax-subsidy schemes (37). A range of measures is clearly needed, since it is crucial that health, as opposed to economic interests, achieves a central role in food policy decisions (38).…”

Section: S122 Policy Level Type 2 Diabetes Preventive Actionmentioning

confidence: 99%

“…Combining food labeling with plain packaging strategies would foster the effect (41). Investigations show that food labeling can reach short-term effects in influencing purchasing behavior regarding consumers with a basic interest in a healthy lifestyle (38,42). It also reduces influences of food product marketing strategies that often are not incorrect in legal terms but false based on scientific evidence, confusing consumers, especially children and people with a low literacy level (19).…”

Section: Food Labeling That Supports Individual Health Choicesmentioning

confidence: 99%

Slowing Down the Progression of Type 2 Diabetes: We Need Fair, Innovative, and Disruptive Action on Environmental and Policy Levels!

Schwarz

Riemenschneider

2016

Diabetes Care

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Over the past decades, we have observed an increase of prevalence of diabetes in many countries along with significant differences in prevalence trends between countries worldwide (1). In Europe and other Western countries, the prevalence rate reaches a plateau or has slowed down on the level of ;8-10%. In Asia, a continuous rise in prevalence has been monitored, similar to that in Africa, and an explosion of diabetes prevalence can be observed in the Arabic region.Surprisingly, in each of the countries, there is a significant number of people who do not develop diabetes during their lives despite living unhealthy lifestyles in similar environmentsdin Europe, an estimated 10% of the population (2). These people might be the secret answer to successful individual diabetes prevention, but we still do not understand the detailed mechanisms of why some people develop diabetesdand why others do not. What we can do is observe individual lifestyle and environment as determinants for the development or prevention of diabetes and the respective risk factors including genetic susceptibility. The interplay between these determinants, influencing the probability of the individual staying healthy or how a person learns or chooses a healthy lifestyle, will define success in diabetes prevention (3). Innovative actions are needed to slow down the progression of type 2 diabetes. The purpose of this article is to offer innovative policy and environmental strategic activities designed to enable sustainable diabetes prevention with scalability on national level. Why Do We Need Environmental and Policy Changes in Diabetes Prevention?Diabetes prevention is a success story, but it generates new challenges. Throughout the past 15 years, a number of randomized controlled trials have sought to test various interventions to prevent diabetes (4). The results are overwhelmingly positive on an individual level, with a significant relative diabetes risk reduction attributed to lifestyle and pharmacological intervention (5). There are various indicators that lifestyle change leads to more sustainable and pleiotropic effects in preventing diabetes, whereas pharmacological interventions mimic an early glucose-lowering treatment and cease after the intervention has stopped. The results from the clinical trials tell a convincing scientific success story for diabetes prevention, but the logical proof of concept is the translation to community and national programs, including scalability of interventions within the population to prevent diabetes (6).Within the past years, a number of translational initiatives have been undertaken, varying in target population, scope of intervention, communication, and dissemination of activities. These trials were not as effective in reaching an individual outcome as the clinical trials, but they have initiated an effect on overall health (4,7). Common for the translational trial was a mild change in behavior in the target population leading to reduction of some risk factor or risk behavior (7). We can assume that t...

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Food labelling, food retail availability and food pricing – moving from research to action?

Cited by 5 publications

References 57 publications

Healthier food choices for children through menu pricing

Healthier food choices for children through menu pricing

The influence of nutritional information upon customer attitude and behaviour in eating out establishments

Slowing Down the Progression of Type 2 Diabetes: We Need Fair, Innovative, and Disruptive Action on Environmental and Policy Levels!

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