Food Marketing to Youth: Current Threats and Opportunities

Schwartz, Marlene B.; Ustjanauskas, Amy

doi:10.1089/chi.2012.0082.schw

Cited by 12 publications

(9 citation statements)

References 13 publications

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“…For example, Harris, Bargh and Brownell [55] found that both children and adults ate markedly more food when exposed to television food advertising. Central regulation and policies are needed to allow the food industry to collectively reduce its aggressive marketing of high calorie foods [56], and in doing so limit the extent to which consumers are driven to overeat via conditioned cravings.…”

Section: Resultsmentioning

confidence: 99%

Pavlovian Craving and Overeating: A Conditioned Incentive Model

Havermans

2013

Curr Obes Rep

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Food craving is an intense desire or urge to eat a certain food. It is under control of food-related cues, such as the sight, smell, and taste of one's favorite food items. It is argued that when the ingestion of food is associated with a rewarding consequence then the incentive value of that particular food increases and its sensory attributes become signals for satisfaction. This attribution of incentive value is the result of Pavlovian conditioning and is what makes certain food cues so desirable. Further, food craving reactivity reflects a central motivational state. It is suggested that cue exposure with response prevention may be a useful addition to weight loss treatment programs as it can teach one to handle strong urges to eat. Reducing exposure to food cues by regulating food marketing could further lower the number of occasions that food cravings are triggered.

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Section: Resultsmentioning

confidence: 99%

Pavlovian Craving and Overeating: A Conditioned Incentive Model

Havermans

2013

Curr Obes Rep

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“…Since the start of the NHLBI Growth and Health Study, the environmental factors that promote obesity have steadily increased [59]. These so-called obesogenic environments, characterized by examples such as increased food advertising, particularly to children [60,61], the proliferation of hyperpalatable, nutrient-poor foods [62], limited access to grocery stores [63], or decreased opportunities for physical activity [64], may have a greater impact in the obesity epidemic in 2012 than stress. Therefore, it is possible that if this study was conducted in 2012, our results may be attenuated.…”

Section: Discussionmentioning

confidence: 99%

Chronic Psychological Stress and Racial Disparities in Body Mass Index Change Between Black and White Girls Aged 10–19

Tomiyama¹,

Puterman²,

Epel³

et al. 2012

ann. behav. med.

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“…Research on food purchasing behavior suggests that youth influence parents’ decisions. 34 The extent that this also applies to the purchase of toys is an area for future research. Regardless, the consistent promotion of violent toys week to week by all the retailers suggests there is a viable market for such toys.…”

Section: Discussionmentioning

confidence: 99%

Advertising Violent Toys in Weekly Circulars of Popular Retailers in the United States

Basch¹,

Guerra²,

Reeves³

et al. 2015

Health Promot Perspect

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Background: Violence is a pervasive problem in the United States. Toys, far from trivial playthings, are a reflection of society, including its beliefs and values. The purpose of this study was to describe the extent to which violent toys are marketed in online weekly flyers of popular retailers, how the violence is manifested, and whether violent toys are marketed differentially to boys and girls. Methods: For this cross-sectional observational study, online circulars from 5 major retailers were downloaded and examined each week for 14 weeks during the fall of 2014. For each retailer, the total number of toys, as well as the total number of violent and non-violent toys, was recorded. In addition, each violent toy was categorized into one of five groups: picturing a figure with a weapon, a figure with intent to strike (with fists drawn or an angry face), a toy with a violent name, a toy that was a weapon itself, or a set of toys that included two or more of these criteria. Results: A total number of 3,459 toys were observed, of which 1,053 (30%) were deemed violent. Of the violent toys, 95% were marketed to boys (n=1,003) versus 5% to girls (n=50). The most prevalent violent category was a figure with a weapon such as a sword, knife or gun (29%), followed by figures with fists out and aggressive faces (26%). Conclusion: Parents should be mindful of toy retailer‟s marketing of violent toys, especially toward boys, and the potential for those toys to de-sensitize their children to violence

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Food Marketing to Youth: Current Threats and Opportunities

Cited by 12 publications

References 13 publications

Pavlovian Craving and Overeating: A Conditioned Incentive Model

Pavlovian Craving and Overeating: A Conditioned Incentive Model

Chronic Psychological Stress and Racial Disparities in Body Mass Index Change Between Black and White Girls Aged 10–19

Advertising Violent Toys in Weekly Circulars of Popular Retailers in the United States

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