2020
DOI: 10.3390/ijerph17072312
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Food Markets: A Motivation-Based Segmentation of Tourists

Abstract: Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agent… Show more

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Cited by 22 publications
(14 citation statements)
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References 45 publications
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“…On this note, Dimitrovski and Crespi-Vallbona [34] mention four determinants: interacting with local producers and vendors, sensory appeal, local food experience, and healthy eating concerns. In the paper 'Food Markets: A Motivation-Based Segmentation of Tourists' [35], the authors have concluded the following as the main reasons why tourists visit food markets: eating and drinking; new eating/drinking experiences; fame and reputation of the market; for business or work; to spend time with others; as a leisure option; good quality; disconnecting from daily life; to do new things; and networking.…”
Section: Who Are the Food Tourists And What Is Their Motivation?mentioning
confidence: 99%
See 1 more Smart Citation
“…On this note, Dimitrovski and Crespi-Vallbona [34] mention four determinants: interacting with local producers and vendors, sensory appeal, local food experience, and healthy eating concerns. In the paper 'Food Markets: A Motivation-Based Segmentation of Tourists' [35], the authors have concluded the following as the main reasons why tourists visit food markets: eating and drinking; new eating/drinking experiences; fame and reputation of the market; for business or work; to spend time with others; as a leisure option; good quality; disconnecting from daily life; to do new things; and networking.…”
Section: Who Are the Food Tourists And What Is Their Motivation?mentioning
confidence: 99%
“…On the same note, Park, Reisinger, and Kang [36] identified seven reasons why gastronomic food tourists choose to participate in food and wine festivals. In addition to the motivations mentioned in the paper of Castillo-Canalejo et al [35], the first authors also added that the tourists want to get to know celebrity chefs and wine experts. Another two segments were used by Smith and Costello [37] to differentiate culinary visitors: food focusers, and event seekers.…”
Section: Who Are the Food Tourists And What Is Their Motivation?mentioning
confidence: 99%
“…In general terms, olive oil tourism can be defined as an experiential tourist activity combining food, Some studies in the context of wine museums that address the wine tourism experience suggest that wine tourism professionals should integrate technology in an effective and non-intrusive way to provide visitors with an engaging, multisensory experience (Kirova 2020). Castillo-Canalejo et al (2020) segment food tourism according to the motivations for the visit, distinguishing between gastronomic experience and novelty; hedonism and leisure; and the visitor's relationship with the proposed experience. These activities are also based on interaction and dialogue between the public and museum spaces, shaping the demand for green or sustainable tourism (Montella 2017).…”
Section: -Museums Olive Oil Mills and Olive Oil Tourismmentioning
confidence: 99%
“…Regarding culinary satisfaction in contemporary society, it is not simply a matter of meeting people's physical and physiological needs; it also responds to their desire to connect with a place, culture and heritage (Castillo Canalejo et al, 2020). In this respect, variables such as tourists' motivations for choosing a destination (Devesa et al, 2010), the knowledge and impression they may have about that place before travelling (Sheng-Hsiung et al, 2010) and government support to promote a destination (Horng and Tsai, 2010) can influence tourists' satisfaction with the gastronomy.…”
Section: Introductionmentioning
confidence: 99%