Food metaphors and humour in Nigerian online interaction

Abstract

This article explores the complementary role of cultural linguistics in making up for the inadequacies of linguistics‐oriented theories of humour in unpacking culturally embedded meanings in humorous discourse. On the basis of purposively sampled internet memes, it analyses different types of cultural presuppositions in some food metaphors that netizens in Nigerian online interaction appropriate to negotiate gender and class identities, which reflect inherent beliefs, shared values and communicative practices in the Nigerian world. It applies Sharifian’s categorisation of the analytical tools of Cultural Linguistics―cultural schemas, cultural categories and cultural metaphors. The article concludes that mental spaces and conceptual blending are instrumental in forging a holistic conceptual approach, which can account for not only the linguistic but also cultural and discursive meanings of humour as an essentially social and interactional phenomenon.