Food nationalism beyond tradition: Bubble tea and the politics of cross-border mobility between Taiwan and Vietnam

Hung, Por‐Tying

doi:10.1016/j.ajss.2022.08.008

Cited by 3 publications

(1 citation statement)

References 9 publications

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“…Hand-shaken drinks, such as bubble tea and coffee, have surged in popularity around the world, especially in Taiwan, where the tea culture is very popular. This cultural phenomenon not only underscores Taiwan's rich culinary heritage but also serves as a potent reminder of the interconnectedness between food culture and environmental sustainability [1,2]. Since late 2019, there has been a notable surge in demand for single-use containers, fueled by heightened hygiene concerns and precautionary measures [3][4][5].…”

Section: Introductionmentioning

confidence: 99%

How to Enhance Consumer’s Engagement with Returnable Cup Services? A Study of a Strategic Approach to Achieve Environmental Sustainability

Yang,

Chiu,

2024

Sustainability

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The issue of sustainability has once again received attention and promotion in the post-COVID-19 pandemic era. Countries worldwide have launched returnable cup services for beverages, such as Taiwan, which is a highly developed market for hand-shaken drinks, and various beverage and convenience stores have been gradually launching this service. However, reasonable usage rates have yet to be achieved. This study aimed to explore the psychological cognition of using a returnable cups service by understanding the motivation affecting the behavior intention through external and internal influencing and categorizing realistic cognition, which observes the motivating factors from three perspectives: passively acquired awareness, autonomous consciousness, and perception in real life for further achieving environmental sustainability. Research found that when consumers’ environmental awareness is insufficient to sacrifice convenience, it is necessary to employ a service strategy design for passive influence. The focal point for influencing consumer attitudes lies in the backend of services, particularly in cup return, which is the chain-closing juncture. The result can provide the beverage industry and governments with a reference to promote returnable cups and contribute to plastic reduction in sustainable development.

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Section: Introductionmentioning

confidence: 99%