Food Products Consumer Behaviors: The Role of Packaging Elements

Estiri, Mehrdad; Hasangholi, T.; Yazdani, Hamidreza; Nejad, H. J.; Rayej, H.

doi:10.3923/jas.2010.535.543

Cited by 38 publications

(32 citation statements)

References 41 publications

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“…As expected, price hunters gave more importance to price, whereas other consumers who did not compromise on quality were affected by brand. Findings of this survey supported previous studies (Speece and Silayoi, ; Pinya and Mark, ; Estiri et al ., ; Venter et al ., ) in consumer behaviours, which suggested that packages influenced the decision at the point of sale. The ability to see/pick the product (48.46%) and convenient to buy as much as required (37.65%) answers were chosen as the main reasons to buy unpackaged products if consumers were asked to choose between packaged and unpackaged products.…”

Section: Resultsmentioning

confidence: 99%

Understanding the buying behaviour of young consumers regarding packaging attributes and labels

Aday

Yener

2014

Int J Consumer Studies

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This study was conducted in Turkey (the place is the bridge between Europe and Asia) and several factors that might influence the young consumer's behaviour at the point of sale were highlighted. Self‐administered questionnaire consisting of 31 questions were filled out by 324 participants. A big part of respondents (87.34%) were young people between 18 and 25 years of age and majority of the test takers were single (91.05%), whereas only 8.95% of them were married. Relationships and connections between questions were displayed in detail with graphics in a multidimensional space and were analysed with multiple correspondence analysis tests. The results indicated that glass packages attracted the consumers with their protective structure, transparency and healthy nature, whereas plastic and paperboard packages attracted the consumers with their resistance to physical impacts and easy‐to‐use abilities. The majority of consumers checked the labels to get information; however, consumers indicated that label content was hard to understand. Production, best before dates and ingredients were identified as important information on the labels by consumers. Fat content was chosen as the most important part of labels by female consumers, whereas male consumers were more concerned about the protein content. Participants indicated that low price and special offered products were setting the basis for their unplanned shopping. The obtained results confirmed that packaging attributes and labels were the most important factors that might affect consumers' purchasing behaviours.

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Section: Resultsmentioning

confidence: 99%

Understanding the buying behaviour of young consumers regarding packaging attributes and labels

Aday

Yener

2014

Int J Consumer Studies

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“…However, there was contradiction, Shekhar and T. (2013) and Estiri et al (2010) confirmed that informational elements on packaging were considered as more important in purchase decisions than visual elements. Zekiri (2015) also stated that the information on packaging can support marketing communication, establishes brand image, and identity.…”

Section: Quality Dimensionsmentioning

confidence: 99%

Quality Dimensions of Purchase Behavior Decision on Fishery Products

Nurliza

Dolorosa

2017

JMA

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“…In this context, several authors highlight the importance of studying the relationship between the quality attribute of packaging and its effects on purchasing behavior (Oliver, 1997;L€ofgren and Witell, 2005). Understanding the buying behavior of a consumer is at the heart of commercial success in today"s competitive markets (Estiri et al, 2010). Packaging was one of the critical factors that affected the purchasing behavior (Silayoi and Speece, 2007).…”

Section: Introductionmentioning

confidence: 99%

Understanding the Role of Packaging Elements on Buying Detergent Powder in Dhaka City: A study on Bangladesh

Ashaduzzaman¹,

Mahbub²

2016

AJBR

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Packaging acts as the salient salesman for tangible products. The verbal and nonverbal elements of packaging perform as the tool of sales promotion because of changing self-service and changing consumer"s lifestyle. So, it performs a significant role in creating marketing communication and influencing consumer"s purchase decision in detergent industry like other industry. Thus the paper aims to know the role of packaging on buying detergent powder in Bangladesh. Considering the impact of various elements of packaging on purchasing detergent powder, a conceptual framework was developed by extensive literature review and tested by using structural equation modeling taking 200 usable questionnaires. The result shows six components of packaging: Packing Color, Background Image, Font Style, Wrapper Design, Printed Information, and Packing Innovation that have impacts on purchase decision of detergent powder in Dhaka City.

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Food Products Consumer Behaviors: The Role of Packaging Elements

Cited by 38 publications

References 41 publications

Understanding the buying behaviour of young consumers regarding packaging attributes and labels

Understanding the buying behaviour of young consumers regarding packaging attributes and labels

Quality Dimensions of Purchase Behavior Decision on Fishery Products

Understanding the Role of Packaging Elements on Buying Detergent Powder in Dhaka City: A study on Bangladesh

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