Food Products Placement During Covid-19 Pandemic

Abstract

The COVID-19 pandemic has entirely changed the patterns of behavior in the market. Physical distance, quarantine measures, safety and security protocols, and shortages along the entire supply chain, have particularly affected the placement of food products. In this regard, the paper aims to define the impact of various indicators on the placement of food products during the COVID-19 pandemic. An empirical study was conducted on a sample of 248 final consumers. The analysis was performed specifically for four groups of essential food products in a pandemic: meat and meat products, fruit and vegetables, milk and dairy products, cereals, and cereal products. The results showed a statistically significant impact of indicators such as safety and security standards, hygiene, price, product freshness, nutritional composition, chain transparency, and product quality. The impact of these indicators differs significantly depending on the analyzed product group. The obtained results indicate to the supply chain management which negative impacts need to be minimized to ensure timely placement of food products and more efficiently meet the needs of final consumers in a pandemic. Guidelines for future research are listed in the paper.

The Profitability of the Meat Industry in Serbia: Did the COVID-19 Pandemic Have Any Impact?

“…As in many other sectors around the world, global meat supply chains experienced drastic changes due to the onset of COVID-19 in early 2020 (Vucenovic et al, 2021;Hashem et al, 2020;Maric and Djurkovic-Maric, 2020). Namely, different countries around the world took different restrictive measures, such as closing sales facilities, quarantine and closing borders, but also relaxed measures to mitigate the socio-economic crisis.…”