“…Despite this heterogeneity, most consumers of products from traditional markets state that they care about food safety (Grace, 2015), although specific knowledge on hazards and protective measures are often lacking as demonstrated through a 2017 review on consumer demand for food safety in LMIC (Ortega and Tschirley, 2017). A dichotomy between consumer knowledge of a risk and their capacity to mitigate that risk has been demonstrate, for example, pork consumers in South Africa, were aware that T. solium cysticercosis could be harmful but lacked the knowledge on how to identify T. solium cysts in pork, they also lacked sufficient knowledge regarding butchery certification processes including disease control, slaughter, and food preparation (Sithole et al, 2020), In Nigeria, consumers at an informal market claimed to be knowledgeable and aware of hazards and food pathogens which caused health risks, yet still engaged in risky eating habits; they did not wash their hands prior to eating consumed products made from raw milk, drank untreated water from boreholes and consumed suya, a beef product prepared under unhygienic conditions and linked to many foodborne disease outbreaks in Nigeria (Ajayi and Salaudeen, 2014) and a scoping review of studies conducted in Ethiopia also highlighted the lack of translation from consumer knowledge and attitudes to food-safety and their food-safety practices (Parikh et al, 2022). Attitudes and behaviors, therefore, are highly influenced by customs and beliefs, and knowledge of disease risks does not always curb local customs or eating traditions.…”