Food Sharing Platforms: Emerging Evidence from Italian and German Users

Factors Influencing Purchase Intention of Food Surplus through a Food-Sharing Platform

“…In a study of surplus food blind box in China, researchers confirmed the associations of perceived playfulness, convenience, and subjective norm with consumer purchase intention while the relationship between perceived risk and purchase intention is unclear [38]. When investigating food surplus-sharing platforms in two European countries (Italy and Germany), Pisoni, Canavesi, and Michelini [20] found that younger people are more likely to use the new digital platform and the economic benefits are more attractive than environmental concerns. In a case study of OLIO, one of the most popular European food surplus-sharing platforms, Mazzucchelli, Gurioli, Graziano, Quacquarelli, and Aouina-Mejri [22] revealed that consumer familiarity, perception of the environment, and social responsibility positively enhance consumer behavioral response to the use of food surplus-sharing platforms.…”

“…Several researchers explored consumer behavioral intention of food surplus on foodsharing platforms [20,22,38]. In a study of surplus food blind box in China, researchers confirmed the associations of perceived playfulness, convenience, and subjective norm with consumer purchase intention while the relationship between perceived risk and purchase intention is unclear [38].…”

“…Nevertheless, research on food waste issues is scarce in developing countries [19]. Although a few studies explored consumers' purchase intention of food surplus through food-sharing platforms, our understanding of this topic is still limited [20], specifically in developing countries [21]. Empirical studies on drivers of using surplus food-sharing platforms are scarce [22].…”

“…Low price is more important for price-conscious consumers when they purchase products than for non-price-conscious consumers [46]. Previous studies indicated that people tend to use food-sharing platforms due to financial considerations rather than environmental motives [20]. To compare which factor is more influential for Thai food surplus consumers, price consciousness is investigated in this research.…”

Sustainable food. Production and consumption perspectives

“…The delivery model in this case is P2P, meaning that food is collected primarily from consumers (in some cases also from business entities) and shared with other consumers at a local level. The goal of this model is to serve a community actively in reducing food waste, and it is considered as "pure or real sharing" when it involves "a resource that was previously used individually or was completely idle during certain times is [sic] now shared across customers" without asking for a compensation (Pisoni et al, 2022). The app called OLIO may serve as an example in this case.…”