Food Traceability in Agriculture Value Chain: Evidence from Pakistani Mango Growers

Abstract

Several incidents, including food adulteration, misinterpretation of food characteristics, and, most recently, the spread of the Covid-19 disease, have stunned consumer confidence and bolstered the need for creating traceability in the Food Supply Chain. This study aims to assess the knowledge level of mango growers food traceability and assess factors influencing their intention toward a scientific traceable value chain in Multan, Pakistan. The study also examines the perceived challenges in implementing a traceable value chain in the mango industry. However, 40 mango growers were purposively selected. Data were collected through interview schedules using structured and unstructured questionnaires. The empirical results show that respondents had a low level of knowledge regarding the mango traceable value chain. Also, the results from multiple regression analysis revealed that knowledge and attitude have a statistically significant positive impact on growers' intention toward the mango traceable value chain. However, the study highlighted a lack of awareness, skills, and resources as challenges preventing growers from implementing a scientifically traceable mango value chain. The findings provide valuable inputs for policymakers to design an effective training program to develop the culture of traceability practices among mango growers and other stakeholders in the industry in Pakistan.

Farmer to Consumer – An Online Supply Chain Process System Using Blockchain Technology

“…By replacing the traditional supply chain system with the transparent blockchain based system can assist in gaining licenses that is a requirement for export to the high-end international market. A recent study was conducted by (Boye et al, 2023) with the aim of evaluating the level of knowledge among mango growers regarding food traceability. The study also sought to identify the factors that influence their intention to participate in a scientific traceable value chain and explored the perceived challenges associated with implementing a traceable value chain within the mango industry.…”