“…Moreover, evidence is provided from The Times on how the effects of the decline of the British Empire, devolution and the rise of the European Union meant, "Union flags … were to give way to the flags of St George during the 1990s as an "English" and "post-British" consciousness increased," yet how, "the "new" national identity actually resembles very closely the way in which the old was portrayed in the press". [24] '…red/white and blue ': 1950 -1966 First, it is important to note that the evidence gathered in relation to World Cup Finals before 1966 is nowhere near as comprehensive as that for 1966 and beyond. Therefore, the majority of extracts mentioned in this section are from 1966, with a few snippets from coverage of previous tournaments that are early examples of themes later evident in 1966 and beyond.…”